Digital Design Concepts for USGA
A Concept series for the U.S. Open.
Six pieces of brand work built around the 126th U.S. Open at Shinnecock Hills — a study in how championship drama translates to both editorial ad-creative and native, platform-first social.
Each concept borrows the USGA’s existing visual authority — the red and navy, the block condensed caps, the weight of the tournament itself — and pushes it toward rhythms that feel closer to how audiences actually consume sport today: fast, human, unmistakably of the moment.
- Discipline
- Art Direction · Digital Design
- Client
- Concept — United States Golf Association
- Event
- U.S. Open, Shinnecock Hills — June 2026
- Formats
- Hero Film · Social · OOH
Six Pieces.
Ad-Creative vs. Social-First.
A note on how this work was built.
I’ve noticed the best way to execute this is in a way that feels native to the platform. When content feels native and human, people actually stop, engage, and share it instead of scrolling past. For the USGA it’s a huge advantage because the drama is already there — it’s just about capturing those live championship moments in a way that feels immediate and real rather than produced.
Ad-Creative
Built to be interrupted into. Considered composition, hero key-art logic, message hierarchy that survives a flat brand surface. It rewards the viewer who stops — but it asks them to stop first.
Social-First
Built to be scrolled past, and not be. Platform-native framing, rhythm, and cadence. Championship drama is the product — the design just has to stay out of the way of it feeling real.